We have been working with our council partners for 10 years, during which time we have generated millions of pounds. Below are a selection of case studies and testimonials.
Bracknell Forest Council
After winning the contract in 2013 to maximise Bracknell’s asset-based advertising revenues, we carried out an initial survey and evaluation, followed by a thorough forecast of sales and timelines to indicate the realistic revenue-generation potential of Bracknell’s assets. After successfully implementing the sponsorship scheme, we quickly achieved above-average sales and continue to work with Bracknell Forest Council many years later.
“I have been very impressed with the overall professionalism and responsiveness of CP Media. They very quickly built up a thorough understanding of the borough and the businesses within it, which has enabled them to secure high occupancy levels for our assets. In their dealings with the Council and with businesses, they consistently display excellent customer service, responding quickly and appropriately to any issues that arise. It is a pleasure to work with them.”
Head of Performance and Resources, Department of Environment, Culture and Communities, Bracknell Forest Council
City of York Council
One of the great challenges for York was how to integrate commercial advertising into a historic city without detracting from its heritage.
Our market knowledge and ability to adapt to the unique requirements of each scheme has resulted in a highly successful and growing advertising portfolio, including roundabouts, Park and Ride sites, car parks, lamp columns and boundary signs.
“The Council has worked successfully with CP Media in developing its advertising opportunities and broader portfolio. They have provided a professional, transparent and responsive service to the Council.”
Head of Financial Procedures, City of York Council
Harrogate Borough Council
We have successfully marketed and managed Harrogate’s roundabout sponsorship scheme for a number of years, while also working closely together to identify potential new ways to generate further revenue.
The high level of sponsorship income generated helps to support the top-quality grounds maintenance for which Harrogate is famous, contributing to its reputation as a fashionable tourist spa town.
“Over the last few years, CP Media has proved to be an excellent partner for Harrogate Borough Council. The team at CP work hard to maintain high occupancy levels on our sites and are always keen to develop the portfolio and suggest new ways of generating revenue in a small district. We have a good working relationship with both the very professional back-office team and the sales consultants who are both responsive and generous with their time. I have recommended CP to others many times and would continue to do so.”
Marketing Manager, Harrogate Borough Council
Durham County Council
Without a revenue-generation scheme in place in 2013, Durham County Council required a partner with years of industry experience to advise them how to unlock the untapped potential of their assets.
We could see that covering an entire county offered the Council a huge opportunity to generate a considerable new stream of income. After carrying out an initial survey and evaluation, we provided Durham County Council with a forecast of expected sales and the timelines of the new scheme.
We successfully implemented a brand-new sponsorship scheme, and ever since have maintained a consistently high sales record which ensures the continued success of the scheme.
“We have worked with CP Media since 2013 and renewed their contract via ESPO in 2017. We didn’t have a sponsorship scheme previously but within a few months they had sold a large number of sites, and have since consistently delivered high revenue returns to the Council. They are very responsive to any issues that arise and we are hoping to work with them in the future to develop our asset sponsorship portfolio.”
Senior Engineer – Highway Assets, Durham County Council