Advertising and Sponsorship by External Organisations Policy

Advertising and Sponsorship by External Organisations Policy

This policy, which we can produce for you, is your Trust document, so it is tailored to your requirements. It states the guidance and standards you require external organisations and staff to follow in order for the Trust to accept advertising and sponsorship. Possible subjects addressed may include:


  • The policy’s purpose
  • Principles
  • Locations
  • Duties, roles, responsibilities and approval procedures
  • Maintenance of public confidence
  • Advertising contents and style
  • Sponsorship guidelines
  • Unacceptable advertising categories and categories for special consideration
  • Existing national guidance
  • Complaints procedure
  • Income
  • Monitoring, compliance and effectiveness


“I have been very impressed with the overall professionalism and responsiveness of CP Media.  They very quickly built up a thorough understanding of the borough and the businesses within it, which has enabled them to secure high occupancy levels for our assets.  In their dealings with the Council and with businesses, they consistently display excellent customer service, responding quickly and appropriately to any issues that arise.  It is a pleasure to work with them.”

HILARY HILL – Head of Performance and Resources, Department of Environment, Culture and Communities, Bracknell Forest Council

Let’s work together

If you would like to know more about how CP Health Media can help your trust achieve significant advertising income, then please contact us